While Prime Video is one of the most popular streaming platforms worldwide, Amazon has made a major announcement regarding its service, and it might disappoint a lot of people.
Amazon made the announcement in a press release.
"To continue investing in attractive content and to continue increasing this investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited ads," the statement reads.
"We aim to broadcast far fewer ads than traditional television and other streaming television providers," Amazon emphasizes in its press release.
Subsequently, we learn which countries will be the first to experience this, and Canada is among them.
"Ads in Prime Video content will be introduced in the United States, the United Kingdom, Germany, and Canada beginning in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year," Amazon specifies.
"No action is required for Prime members. We will not make any changes to the current price of Prime subscription in 2024," assures Amazon.
However, the company already has a solution for people who do not want to see ads.
"We will also offer a new ad-free option for an additional $2.99 per month for Prime members in the United States, and we will share the rates for other countries at a later date," the company states.
Amazon explains that subscribers will be notified by email about the date when ads will start appearing.
"We will send an email to Prime members several weeks before the introduction of ads on Prime Video with information on how to sign up for the ad-free option if they wish," the press release states.