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New tipping options have been added to certain automatic cash registers.
A report by the Wall Street Journal revealed that several automatic cash registers in the United States offer customers a 20% tip.
This situation occurs in various types of businesses, including cafes, bakeries, airports, and even stadiums.
While the purpose of tipping is to increase staff compensation, several customers wonder who these tips at the automatic cash registers are intended for.
A senior student at the American University of Washington, DC, Ishita Jamar, is one of the people who are questioning these tips: "They reduce labor costs by using the automatic register. So why ask for a tip? And where does it go?"
According to William Michael Lynn, professor of consumer behavior and tipping culture at the Nolan School of Hotel Administration at Cornell University, businesses are doing this because they "profit from an opportunity."
This type of tipping option at the register is referred to as "tip creep" by experts because it can create a sense of guilt in the person and encourage them to leave a tip when they would not have done so under normal circumstances.
Finally, several companies that use this strategy have recalled that tipping is optional and that it is then divided among all employees.